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This is not just happening in photo
world, but in the recording industry and in the low budget independent film
market and I presume any other industry that adopted pro-sumer equipment in a
professional environment.
The whole situation really needs a new paradigm for deconstruction. Everyone
looks at this as oh, the pro is loosing jobs to some dope who just bought a
digital camera last week. And while there is no question that is happening, I
think the problem lies a little deeper. Its not that the pro is "losing jobs" I
think its more to the effect that the job market is becoming far more structured
to cater to the guy with a week old digital camera and no experience. People
WANT to hire that guy and they DO NOT want to hire the pro. We used to live in a
world where if you wanted to hire a photographer, you had to go to this pool of
professional photographers and that is definitely changing.
I think its a simple matter of the jobs becoming subtly more specific.
"Photographer" is somewhat of a meaningless thing to say anymore and we have a
long way to go until things get redefined.
Everybody complains about the incompetents, but don't overlook there are also
more also more really good photographers in the market than ever before.
Thanks to the instant feedback of digital and easy access to information on the
internet a new photographer can learn in months what used to take years. Anyone
with decent visual talent and work ethic can be doing professional grade
photography within a few months.
And those photographers are competing for a shrinking market. Wedding
photography at least continues to be a pretty good market, though increasingly
competitive. In many specialties the actual number of assignments is falling
even as the number of photographers grows. My friends who do magazine work are
scrambling for a shrinking number of jobs even as new photographers enter the
market every day.
I am confident that the best and most innovative will survive, but I expect it
to be a small number in a very tough and rarified market.
Article Submitted by:
Professional Wedding Photographer in Ventura and Santa Barbara, California.
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